Attribution Audit
Attribution and Channel Integrity Audit
Diagnose source-medium quality, UTM discipline, and channel classification trust.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- Source and medium completeness rates
- Direct and unassigned traffic ratio health
- Self-referral and cross-domain attribution risks
- UTM consistency across active campaigns
- Channel grouping sanity checks
Common Issues We Find
- High direct traffic masking paid performance
- Self-referrals from payment or app subdomains
- Unassigned traffic from malformed UTM tags
- Inconsistent campaign naming between teams
- CRM and GA4 conversion path mismatch
Why This Matters
Attribution integrity is required for budget allocation; poor channel data leads to over-investing in the wrong campaigns.
Free Scan vs Deep Audit
FreeInstant
HTML-based scan. No Google account needed. Results in seconds.
- Channel mix anomaly scan
- UTM format and casing sanity checks
- Self-referral risk flags
- Attribution confidence baseline score
Deep AuditPro
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Multi-dimension channel quality diagnostics
- Attribution mismatch root-cause breakdown
- Cross-domain and referral exclusion review
- Playbook to improve reporting trust
Other Audit Types
GTM and Tag Implementation Audit
Validate your Google Tag Manager setup, tag firing logic, and dataLayer hygiene.
Consent Mode and Privacy Audit
Assess Consent Mode v2 implementation quality and likely reporting loss from consent gaps.
Ecommerce Tracking Audit
Verify GA4 ecommerce event coverage from product view to purchase with value integrity checks.