Attribution & UTM Audit
Check your traffic attribution setup. Verify UTM parameter discipline, channel groupings, referral exclusions, and attribution model settings.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- UTM parameter presence and consistency
- Default channel grouping accuracy
- Referral exclusion list review
- Self-referral detection
- Cross-domain tracking configuration
- Attribution model settings
- Lookback window configuration
- Google Ads link verification
Common Issues We Find
- Inconsistent UTM naming (facebook vs Facebook vs fb)
- Payment gateways appearing as referral sources
- Internal links tagged with UTM parameters (breaking sessions)
- No cross-domain tracking for multi-domain setups
- Attribution lookback window too short for long sales cycles
Why This Matters
Poor attribution means you're crediting the wrong channels for conversions. This leads to misallocated ad spend and wrong strategic decisions about where to invest marketing budget.
Free Scan vs Deep Audit
HTML-based scan. No Google account needed. Results in seconds.
- Basic UTM parameter detection
- Referral traffic anomaly flags
- Cross-domain tracking detection
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Full traffic source breakdown from GA4 Data API
- Channel grouping accuracy audit
- Attribution path analysis
- Google Ads conversion import verification
- Multi-touch attribution assessment
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