GTM Audit
GTM and Tag Implementation Audit
Validate your Google Tag Manager setup, tag firing logic, and dataLayer hygiene.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- Container snippet placement on all templates
- GA4 config tag presence and duplicate detection
- Tag trigger conditions and environment filters
- Core dataLayer object quality and naming
- Duplicate page_view and event inflation risks
Common Issues We Find
- Multiple GA4 config tags firing on one page
- Tags firing on all pages instead of intended pages
- Inconsistent dataLayer payload keys across templates
- Staging tags leaking into production
- Missing consent initialization before analytics tags
Why This Matters
Tag layer defects silently distort every downstream report, so fixing GTM first prevents compounding measurement debt.
Free Scan vs Deep Audit
FreeInstant
HTML-based scan. No Google account needed. Results in seconds.
- Tag manager snippet detection
- Basic container and measurement id scan
- High-risk duplicate tag heuristics
- Quick dataLayer signal check
Deep AuditPro
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Workspace-level tag, trigger, and variable review
- Firing condition conflict detection
- Duplicate payload and naming consistency analysis
- Implementation-level remediation checklist
Other Audit Types
Consent Mode and Privacy Audit
Assess Consent Mode v2 implementation quality and likely reporting loss from consent gaps.
Ecommerce Tracking Audit
Verify GA4 ecommerce event coverage from product view to purchase with value integrity checks.
Event Taxonomy and Quality Audit
Review event naming, coverage, and parameter quality to improve report reliability.