Ecommerce Audit
Ecommerce Tracking Audit
Verify GA4 ecommerce event coverage from product view to purchase with value integrity checks.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- Recommended ecommerce event coverage
- Item payload completeness and consistency
- Revenue, currency, and transaction id quality
- Funnel step continuity across sessions
- Duplicate purchase and refund handling
Common Issues We Find
- Purchase missing while upstream events exist
- Revenue sent without currency or transaction id
- Item arrays missing id or price fields
- Funnel events fire in unexpected sequence
- Checkout domain breaks attribution continuity
Why This Matters
Ecommerce tracking gaps directly hide revenue leakage and can lead to incorrect spend decisions.
Free Scan vs Deep Audit
FreeInstant
HTML-based scan. No Google account needed. Results in seconds.
- On-page ecommerce event footprint
- Purchase/value parameter presence scan
- Basic funnel event existence check
- Quick implementation risk scoring
Deep AuditPro
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- GA4 property event-level ecommerce validation
- Funnel drop-off diagnostics with real data
- Revenue and item schema integrity checks
- Prioritized fixes for tracking and attribution gaps
Other Audit Types
GTM and Tag Implementation Audit
Validate your Google Tag Manager setup, tag firing logic, and dataLayer hygiene.
Consent Mode and Privacy Audit
Assess Consent Mode v2 implementation quality and likely reporting loss from consent gaps.
Event Taxonomy and Quality Audit
Review event naming, coverage, and parameter quality to improve report reliability.