Event Tracking Audit
Audit your GA4 event implementation. Check recommended events, custom events, parameter configuration, and event naming hygiene.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- Automatic events verification (page_view, scroll, click)
- Enhanced Measurement configuration
- Recommended events implementation check
- Custom event naming convention audit
- Event parameter completeness
- Custom dimension/metric registration
- Event count and variety analysis
- PII detection in event parameters
Common Issues We Find
- Enhanced Measurement partially disabled
- No custom events beyond automatic ones
- Event names exceeding 40-character limit
- Critical parameters not registered as custom dimensions
- PII (emails, phone numbers) in event parameters
Why This Matters
Events are the foundation of GA4. Missing or misconfigured events mean blind spots in your analytics — you can't optimize what you can't measure.
Free Scan vs Deep Audit
HTML-based scan. No Google account needed. Results in seconds.
- Basic event detection in page source
- Recommended event presence check
- Enhanced Measurement flags
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Full event inventory from GA4 Data API
- Event parameter analysis per event
- Custom dimension registration audit
- Event volume anomaly detection
- Missing event recommendations by business type
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