Consent Audit
Consent Mode and Privacy Audit
Assess Consent Mode v2 implementation quality and likely reporting loss from consent gaps.
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What We Check
- Consent defaults and update flow order
- Tag behavior before and after consent events
- Geo-sensitive consent treatment consistency
- CMP to GTM integration handoff quality
- Modeled measurement readiness indicators
Common Issues We Find
- Consent events fire after analytics tags
- No explicit denied default before user action
- Mixed consent states across page transitions
- Missing region-based consent handling
- CMP banner and tag runtime not synchronized
Why This Matters
Consent defects reduce trustworthy attribution and can create legal exposure in privacy-sensitive regions.
Free Scan vs Deep Audit
FreeInstant
HTML-based scan. No Google account needed. Results in seconds.
- Consent signal footprint detection
- Basic gtag consent command scan
- High-level CMP marker detection
- Risk flags for missing consent defaults
Deep AuditPro
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Consent state transition analysis by template
- Tag-level pre/post consent firing review
- Geo and mode conflict checks
- Recovery plan for modeled data quality
Other Audit Types
GTM and Tag Implementation Audit
Validate your Google Tag Manager setup, tag firing logic, and dataLayer hygiene.
Ecommerce Tracking Audit
Verify GA4 ecommerce event coverage from product view to purchase with value integrity checks.
Event Taxonomy and Quality Audit
Review event naming, coverage, and parameter quality to improve report reliability.